TF Cornerstone Opens 4540 Center Boulevard in Long Island City

Newest East Coast Development Reaches 30 Percent Leased in Only Three Weeks

NEW YORK, NY – June 19, 2012 – Open just three weeks, preeminent developer TF Cornerstone’s newest residential tower – 4540 Center Boulevard – has reached an unprecedented milestone: The 32-story rental property is already 30 percent leased. The building is part of TF Cornerstone’s East Coast community, a luxury oasis located just minutes from Manhattan in Long Island City.

“With multiple leases signed daily, the incredible rental velocity at 4540 Center Boulevard is a testament to TF Cornerstone’s superior product and the luxury lifestyle of East Coast,” said Sofia Estevez, Executive Vice President of leasing for TF Cornerstone.

Designed by Arquitectonica, 4540 Center Boulevard is the fourth of six buildings in TF Cornerstone’s East Coast, and comprises a collection of 345 studios, one- and two-bedroom homes and an impressive lobby designed by the Rockwell Group. Residences boast generous layouts, stunning floor-to-ceiling views of the Manhattan skyline and upscale finishes, including hardwood flooring, closets with built-ins, and stainless steel appliances and stylish tile backsplashes in the kitchen. True to TF Cornerstone’s mission, 4540 Center Boulevard’s design incorporates sustainable and eco-friendly materials.

In addition to a spacious second floor-terrace, residents of 4540 Center Boulevard also have access to 12 acres of waterfront parks and outdoor recreation spaces that are part of the East Coast community. What’s more: TF Cornerstone will soon introduce another 50,000 square feet of outdoor amenities at 4545 Center Boulevard, when the building opens in 2013. Referred to as the activity hub of East Coast, the 41-story tower will boast an expansive landscaped terrace featuring two tennis courts, a sand volleyball court, cabanas and barbeque area.

Residents of 4540 Center Boulevard are just steps away from East Coast’s many shops, restaurants and local businesses, including Michelin Guide-rated Asian fusion restaurant Shi, Crank Cycling Studio and Blue Streak Wines.

“The incredible rental velocity at 4540 Center Boulevard speaks to the luxury lifestyle of East Coast and to TF Cornerstone’s rare value proposition,” Estevez said. “Offering unmatched amenities, acres of green space, and the conveniences of a true neighborhood – all within minutes of Manhattan, East Coast presents a quality of life not available anywhere else in New York City.”

Once complete, East Coast will comprise a total of 2,615 rental homes and 184 condominiums.

Rentals at 4540 Center Boulevard start at $2,100 for studios; $2,615 for one-bedrooms; $3,080 for two-bedrooms with one bathroom; and $3,795 for two-bedrooms with two bathrooms.

For more information about 4540 Center Boulevard, contact the onsite sales office at 718-606-9440. For more information about East Coast, visit www.eastcoastlic.com.

ABOUT TF CORNERSTONE INC.

TF Cornerstone Inc. is a partnership of two brothers, Tom and Fred Elghanayan, focused on acquisition, development, construction and management of fine residential, commercial and retail properties. Headquartered at 387 Park Avenue South, TFC’s principals pride themselves on their personal involvement with all aspects of their business and portfolio, ensuring the highest level of quality. For more information, please visit www.tfc.com.